What would Helvetica look like if it were a person? Maybe like one of the models on this Spanish design studio’s posters.
Spanish design company Atipo created this series of posters as an homage to four typefaces: Helvetica Bold, Carousel Medium, Caslon Italic, and Clarendon Bold. Inspired by Erwin Orlaf’s Paradise Portraits—a haunting series of clownish painted faces—designers Raul Garcia Del Pomar and Ismael Gonzalez smeared black and white makeup on models’ faces. The models not only wear the font as a mask but also attempt to express the typeface’s sentiment. Check out the rest of the series below.