A great video submitted by Michael Q. on Herbert Matter’s design process in approaching the New Havel Railroad. Check out the hundreds of typographic solutions Herbert created before arriving at the final logo. Thanks Michael!
I chose Herbert Matter, after watching the podcast and seeing his New Haven logo. I did some research online and found a video, (linked) of all the different sketches he made before settling upon the present. Watching the video, its seems that Matter played with a lot of very thin san serif types, many of them italicized or connected.
via Michael Q.
